Betty Baugh Design is an industrial design consultancy based in San Francisco, CA credited with developing award-winning product designs in glassware, metal, ceramics, housewares, foodservice, decorative accessories home products and architectural interiors. Headed by Betty Baugh FIDSA, she brings new design methodology in form development, tooling molds/patterns and prototypes to her work for clients including Nambe L.L.C., Gibson Overseas, Inc. Rogaska Slatina Glass, Focus Electrics, Libbey Glass, Anchor Hocking Glass, Lancaster Glass, Colony Glass, Owens Corning Fiberglass, Black & Decker, Progressive International, Villeroy & Boch, William Sonoma and Microsoft. Her glass architectural applications include concepts for USG Interiors and installations in the San Francisco Federal Reserve Bank and Comerica Bank in San Jose, CA.
Betty received her degrees from the NY State College of Industrial Design at Alfred University and Stephens College. She has served as an Industrial Design Instructor at California College of the Arts, (CCA), San Francisco Academy of Arts and guest Industrial Design lecturer at San Francisco State University, San Jose State University, Pasadena Art Center, Arizona State University and the University of Kansas. As a guest lecturer, she conducted a Housewares Workshop at LG Electronics in Seoul, Korea was a guest speaker at the International Design Forum at Dongguan in the Guangdong Province, China, and the ICSID design Forum, in Santiago, Chile.
Betty Baugh’s leadership role as an independent design consultant has included all aspects of product design while also serving as a leader in the design community. Betty was recognized internationally by being elected President of the Industrial Designers Society of America. She also represented the IDSA membership as a delegate to the ICSID (International council of Societies of Industrial Design) conferences in Seoul, Korea, Sidney, Australia, and Toronto, Canada.
Her work has received awards from the Toledo Museum, The Tacoma Washington Museum, was nominated for a product design award at the Cooper-Hewitt National Design Museum, The Northwest Industrial Design Invitational and has been recognizes editorially in many housewares publication.
Pictured above: Nambe Sunburst & Libbey Harmony dinnerware.
The design experience begins with nature in its many forms, and is a great inspiration for me. Here you find textures and forms that are uncomplicated and pure. I think people respond to this quality in my designs. The materials I use have their own natural essence, which can suggest nature’s relationship to the product form. The end result is a product with an enhanced, distinctive appearance that is still true to its functional purpose. Ultimately this enriches the customer’s experience.
Pictured above Libbey Glass, Harmony Pattern dinnerware.