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Product Identity Development Betty Baugh Design specializes in developing product identity through innovative design. For most clients, this involves a full analysis of the materials requirements, coordination with product engineering and discussions with the product marketing team.  The End Result is a product with a distinct look but is still true to its functional purpose.

Contact Betty Baugh Design to learn more about how she and her team can ensure the success of your company's next product.

Pictured above is Aztec tabletop glassware group created for Libbey Glass Food Service.


Betty Baugh has the depth and breadth of industrial design experience that many organizations can benefit from.

In Winter of 2007 Betty will be a guest lecturer at San Jose State University. She is instructing design students on how to prepare their entries for the International Housewares Manufacturers Student Competition in Chicago IL (March 2007). 

In the Fall (2006), Betty presented a lecture and workshop on housewares design at San Jose State University. She has recently completed the Spring and Fall semesters of Industrial Design 3 Product Development at San Francisco Academy of Arts University. Betty is also listed as an instructor for several college campuses in the Bay Area, including the California College of the Arts in San Francisco. She has also served as a guest lecturer for: Innovando En Educacion DuocUC, Santiago, Chile; Pasadena Art Center, Pasadena, CA; Arizona State University, Tempe, AZ; Kansas University, Kansas City, KA; San Francisco State University, San Francisco, CA. If you are interested in having Betty Baugh present at your next event, please contact Betty Baugh Design. Pictured above, handmade pewter vases.

Lectures & Workshops

She has delivered many lectures and workshops tailored to the individual needs of her clients. Recent lectures include:

  •  LG Incorporated, Seoul Korea: Purchasing Trends of Electronic Products in America
  • International Design Forum, Duangdong, China: Value-Added in the Disciplines of Architecture, Interior Design and Furniture Design
  • ICSID Design Forum Santiago, Chile and other locations: The Overview of Industrial Design in America
  • ICSID Congress in Seoul, Korea 2001

Pictured below is a cabbage glass salad set in crystal using delicate pastel colors designed for Viking Glass Company. This giftware item was produced using a special high speed production process. By using a natural surface texture, this group of glassware has a handmade quality.

Academic Instruction
This Spring (2005), Betty will continue to instruct an Industrial Design 3 Studio Class at San Francisco Academy of Arts University. This course was taught by Betty in the Fall of 2004. Betty is listed as an instructor for several college campuses in the San Fransico Bay Area, including the California College of the Arts (CCA). She has also served as a guest lecturer for:

  • Pasadena Art Center
  • Arizona State University
  • Kansas University
  • San Francisco State University                    Above:  Libbey glass Harmony Dinnerware

If you are interested in having Betty Baugh present at your next event, please contact Betty Baugh Design.

Above: Nambe' Two Tier Server



Betty Baugh Design can create custom interior spaces using industrial design principles. Left is a glass countertop commissioned by Coamerica Bank in San Jose, California. Contact Betty Baugh Design for more details.




 
 
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