About Betty

Betty Baugh Designer is the Principal for Betty Baugh Design, a San Francisco based industrial design company. For more than 10 years, Betty has held offices for IDSA, President in 2002 and IDSA Board Chair in 2004. She continues to be actively involved in IDSA as a Fellow for this professional organization.

Products around the world are shaped by Betty Baugh Design. Her designs are in production at Libbey Glass, Inc. Anchor Hocking Glass, Grainware, Microsoft Corp and more. Visit the Portfolio page for a more complete list of designs and products.

Product Identity Development Betty Baugh Design specializes in developing product identity through innovative design. For most clients, this involves a full analysis of the materials requirements, coordination with product engineering and discussions with the product marketing team.

The end result is a product with a distinct look, that remains still true to its functional purpose.

Contact Betty Baugh Design for a detailed discussion on how innovative product design can benefit your next product.